Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ACCEDB
RGB
172, 206, 219
HSL
197, 39%, 77%
HSB
197, 21%, 86%
CMYK
21, 6, 0, 14
LAB
81, -10, -10
LCH
81, 14, 227
OKLCH
0.83, 0.04, 223
XYZ
52, 58, 75
LUV
81, -18, -14
HWB
197, 67%, 14%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.