Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ACCEEF
RGB
172, 206, 239
HSL
210, 68%, 81%
HSB
210, 28%, 94%
CMYK
28, 14, 0, 6
LAB
81, -6, -20
LCH
81, 21, 253
OKLCH
0.84, 0.06, 248
XYZ
55, 59, 90
LUV
81, -18, -31
HWB
210, 67%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.