Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ACCFE4
RGB
172, 207, 228
HSL
203, 51%, 78%
HSB
203, 25%, 89%
CMYK
25, 9, 0, 11
LAB
81, -9, -14
LCH
81, 17, 239
OKLCH
0.84, 0.05, 234
XYZ
53, 59, 82
LUV
81, -19, -21
HWB
203, 67%, 11%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.