Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ACCFEA
RGB
172, 207, 234
HSL
206, 60%, 80%
HSB
206, 26%, 92%
CMYK
26, 12, 0, 8
LAB
81, -8, -17
LCH
81, 19, 247
OKLCH
0.84, 0.05, 241
XYZ
54, 59, 86
LUV
81, -19, -26
HWB
206, 67%, 8%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.