Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ACCFFE
RGB
172, 207, 254
HSL
214, 98%, 84%
HSB
214, 32%, 100%
CMYK
32, 19, 0, 0
LAB
82, -4, -27
LCH
82, 27, 262
OKLCH
0.85, 0.08, 256
XYZ
57, 61, 102
LUV
82, -19, -43
HWB
214, 67%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.