Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ACD4E3
RGB
172, 212, 227
HSL
196, 50%, 78%
HSB
196, 24%, 89%
CMYK
24, 7, 0, 11
LAB
82, -11, -12
LCH
82, 16, 227
OKLCH
0.85, 0.05, 223
XYZ
54, 61, 82
LUV
82, -21, -17
HWB
196, 67%, 11%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.