Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ACD8DB
RGB
172, 216, 219
HSL
184, 39%, 77%
HSB
184, 21%, 86%
CMYK
21, 1, 0, 14
LAB
83, -14, -6
LCH
83, 16, 204
OKLCH
0.85, 0.05, 201
XYZ
54, 63, 76
LUV
83, -23, -7
HWB
184, 67%, 14%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.