Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ACD8EA
RGB
172, 216, 234
HSL
197, 60%, 80%
HSB
197, 26%, 92%
CMYK
26, 8, 0, 8
LAB
84, -12, -14
LCH
84, 18, 229
OKLCH
0.86, 0.05, 225
XYZ
56, 64, 87
LUV
84, -23, -19
HWB
197, 67%, 8%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.