Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ACDBED
RGB
172, 219, 237
HSL
197, 64%, 80%
HSB
197, 27%, 93%
CMYK
27, 8, 0, 7
LAB
85, -13, -14
LCH
85, 19, 228
OKLCH
0.86, 0.05, 223
XYZ
58, 66, 90
LUV
85, -24, -20
HWB
197, 67%, 7%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.