Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ACDDE4
RGB
172, 221, 228
HSL
188, 51%, 78%
HSB
188, 25%, 89%
CMYK
25, 3, 0, 11
LAB
85, -15, -9
LCH
85, 18, 210
OKLCH
0.87, 0.05, 207
XYZ
57, 66, 83
LUV
85, -25, -11
HWB
188, 67%, 11%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.