Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ACDDEF
RGB
172, 221, 239
HSL
196, 68%, 81%
HSB
196, 28%, 94%
CMYK
28, 8, 0, 6
LAB
85, -13, -14
LCH
85, 20, 227
OKLCH
0.87, 0.06, 222
XYZ
58, 67, 91
LUV
85, -25, -20
HWB
196, 67%, 6%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.