Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ACDEFF
RGB
172, 222, 255
HSL
204, 100%, 84%
HSB
204, 33%, 100%
CMYK
33, 13, 0, 0
LAB
86, -11, -22
LCH
86, 24, 243
OKLCH
0.88, 0.07, 237
XYZ
61, 68, 105
LUV
86, -25, -33
HWB
204, 67%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.