Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ACE2F6
RGB
172, 226, 246
HSL
196, 80%, 82%
HSB
196, 30%, 96%
CMYK
30, 8, 0, 4
LAB
87, -14, -16
LCH
87, 21, 227
OKLCH
0.88, 0.06, 223
XYZ
61, 70, 97
LUV
87, -27, -22
HWB
196, 67%, 4%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.