Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ACE2FF
RGB
172, 226, 255
HSL
201, 100%, 84%
HSB
201, 33%, 100%
CMYK
33, 11, 0, 0
LAB
87, -13, -20
LCH
87, 24, 237
OKLCH
0.89, 0.07, 232
XYZ
62, 70, 105
LUV
87, -27, -30
HWB
201, 67%, 0%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.