Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ACEAF4
RGB
172, 234, 244
HSL
188, 77%, 82%
HSB
188, 30%, 96%
CMYK
30, 4, 0, 4
LAB
89, -19, -12
LCH
89, 22, 212
OKLCH
0.90, 0.06, 208
XYZ
63, 74, 97
LUV
89, -31, -15
HWB
188, 67%, 4%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.