Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
AD4E07
RGB
173, 78, 7
HSL
26, 92%, 35%
HSB
26, 96%, 68%
CMYK
0, 55, 96, 32
LAB
45, 37, 53
LCH
45, 65, 55
OKLCH
0.54, 0.14, 48
XYZ
20, 14, 2
LUV
45, 79, 40
HWB
26, 3%, 32%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.