Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
AD4E11
RGB
173, 78, 17
HSL
23, 82%, 37%
HSB
23, 90%, 68%
CMYK
0, 55, 90, 32
LAB
45, 38, 51
LCH
45, 63, 54
OKLCH
0.54, 0.14, 47
XYZ
20, 14, 2
LUV
45, 78, 39
HWB
23, 7%, 32%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.