Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
ADA97D
RGB
173, 169, 125
HSL
55, 23%, 58%
HSB
55, 28%, 68%
CMYK
0, 2, 28, 32
LAB
69, -4, 23
LCH
69, 24, 99
OKLCH
0.73, 0.06, 103
XYZ
35, 39, 25
LUV
69, 5, 32
HWB
55, 49%, 32%
Pantone
467 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.