Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
ADAB00
RGB
173, 171, 0
HSL
59, 100%, 34%
HSB
59, 100%, 68%
CMYK
0, 1, 100, 32
LAB
68, -11, 69
LCH
68, 70, 99
OKLCH
0.72, 0.16, 109
XYZ
32, 38, 6
LUV
68, 7, 75
HWB
59, 0%, 32%
Pantone
377 C
Harmonies
Shades & tints
Similar named colors
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