Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ADCADE
RGB
173, 202, 222
HSL
204, 43%, 77%
HSB
204, 22%, 87%
CMYK
22, 9, 0, 13
LAB
80, -7, -13
LCH
80, 15, 243
OKLCH
0.82, 0.04, 238
XYZ
52, 56, 77
LUV
80, -16, -20
HWB
204, 68%, 13%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.