Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ADCDE7
RGB
173, 205, 231
HSL
207, 55%, 79%
HSB
207, 25%, 91%
CMYK
25, 11, 0, 9
LAB
81, -7, -17
LCH
81, 18, 248
OKLCH
0.83, 0.05, 243
XYZ
53, 58, 84
LUV
81, -17, -25
HWB
207, 68%, 9%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.