Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ADD2DA
RGB
173, 210, 218
HSL
191, 38%, 77%
HSB
191, 21%, 85%
CMYK
21, 4, 0, 15
LAB
82, -11, -8
LCH
82, 14, 216
OKLCH
0.84, 0.04, 212
XYZ
53, 60, 75
LUV
82, -19, -11
HWB
191, 68%, 15%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.