Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ADD5FD
RGB
173, 213, 253
HSL
210, 95%, 84%
HSB
210, 32%, 99%
CMYK
32, 16, 0, 1
LAB
83, -7, -24
LCH
83, 25, 255
OKLCH
0.86, 0.07, 249
XYZ
59, 64, 102
LUV
83, -21, -37
HWB
210, 68%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.