Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ADD6ED
RGB
173, 214, 237
HSL
202, 64%, 80%
HSB
202, 27%, 93%
CMYK
27, 10, 0, 7
LAB
83, -10, -16
LCH
83, 19, 238
OKLCH
0.85, 0.05, 233
XYZ
57, 63, 89
LUV
83, -21, -23
HWB
202, 68%, 7%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.