Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ADD8DC
RGB
173, 216, 220
HSL
185, 40%, 77%
HSB
185, 21%, 86%
CMYK
21, 2, 0, 14
LAB
83, -14, -7
LCH
83, 15, 206
OKLCH
0.85, 0.05, 203
XYZ
55, 63, 77
LUV
83, -22, -8
HWB
185, 68%, 14%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.