Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ADD9F2
RGB
173, 217, 242
HSL
202, 73%, 81%
HSB
202, 29%, 95%
CMYK
29, 10, 0, 5
LAB
84, -11, -17
LCH
84, 20, 238
OKLCH
0.86, 0.06, 233
XYZ
58, 65, 93
LUV
84, -23, -25
HWB
202, 68%, 5%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.