Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ADDBFA
RGB
173, 219, 250
HSL
204, 89%, 83%
HSB
204, 31%, 98%
CMYK
31, 12, 0, 2
LAB
85, -10, -20
LCH
85, 23, 243
OKLCH
0.87, 0.06, 238
XYZ
60, 66, 100
LUV
85, -24, -30
HWB
204, 68%, 2%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.