Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ADDCEB
RGB
173, 220, 235
HSL
195, 61%, 80%
HSB
195, 26%, 92%
CMYK
26, 6, 0, 8
LAB
85, -13, -13
LCH
85, 18, 224
OKLCH
0.87, 0.05, 219
XYZ
58, 66, 88
LUV
85, -24, -17
HWB
195, 68%, 8%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.