Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ADDEE1
RGB
173, 222, 225
HSL
183, 46%, 78%
HSB
183, 23%, 88%
CMYK
23, 1, 0, 12
LAB
85, -16, -7
LCH
85, 17, 204
OKLCH
0.87, 0.05, 201
XYZ
57, 67, 81
LUV
85, -25, -8
HWB
183, 68%, 12%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.