Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ADDFE8
RGB
173, 223, 232
HSL
189, 56%, 79%
HSB
189, 25%, 91%
CMYK
25, 4, 0, 9
LAB
86, -15, -10
LCH
86, 18, 213
OKLCH
0.87, 0.05, 210
XYZ
58, 67, 86
LUV
86, -25, -13
HWB
189, 68%, 9%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.