Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ADDFF2
RGB
173, 223, 242
HSL
197, 73%, 81%
HSB
197, 29%, 95%
CMYK
29, 8, 0, 5
LAB
86, -13, -15
LCH
86, 20, 228
OKLCH
0.88, 0.06, 223
XYZ
60, 68, 94
LUV
86, -25, -21
HWB
197, 68%, 5%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.