Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
ADEFFE
RGB
173, 239, 254
HSL
191, 98%, 84%
HSB
191, 32%, 100%
CMYK
32, 6, 0, 0
LAB
90, -19, -14
LCH
90, 24, 217
OKLCH
0.91, 0.07, 213
XYZ
66, 78, 105
LUV
90, -32, -19
HWB
191, 68%, 0%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.