Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
AE1D03
RGB
174, 29, 3
HSL
9, 97%, 35%
HSB
9, 98%, 68%
CMYK
0, 83, 98, 32
LAB
38, 56, 52
LCH
38, 76, 43
OKLCH
0.48, 0.18, 32
XYZ
18, 10, 1
LUV
38, 112, 28
HWB
9, 1%, 32%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.