Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
AE2408
RGB
174, 36, 8
HSL
10, 91%, 36%
HSB
10, 95%, 68%
CMYK
0, 79, 95, 32
LAB
39, 54, 50
LCH
39, 74, 43
OKLCH
0.49, 0.18, 32
XYZ
18, 10, 1
LUV
39, 109, 29
HWB
10, 3%, 32%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.