Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
AE3702
RGB
174, 55, 2
HSL
18, 98%, 35%
HSB
18, 99%, 68%
CMYK
0, 68, 99, 32
LAB
41, 48, 53
LCH
41, 72, 48
OKLCH
0.51, 0.16, 38
XYZ
19, 12, 1
LUV
41, 98, 34
HWB
18, 1%, 32%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.