Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
AE3E01
RGB
174, 62, 1
HSL
21, 99%, 34%
HSB
21, 99%, 68%
CMYK
0, 64, 99, 32
LAB
43, 45, 54
LCH
43, 70, 50
OKLCH
0.52, 0.16, 41
XYZ
19, 12, 1
LUV
43, 93, 36
HWB
21, 0%, 32%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.