Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
AE5000
RGB
174, 80, 0
HSL
28, 100%, 34%
HSB
28, 100%, 68%
CMYK
0, 54, 100, 32
LAB
46, 37, 56
LCH
46, 67, 57
OKLCH
0.54, 0.14, 50
XYZ
20, 15, 2
LUV
46, 79, 41
HWB
28, 0%, 32%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.