Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
AE569C
RGB
174, 86, 156
HSL
312, 35%, 51%
HSB
312, 51%, 68%
CMYK
0, 51, 10, 32
LAB
50, 43, -22
LCH
50, 49, 334
OKLCH
0.58, 0.14, 336
XYZ
27, 18, 34
LUV
50, 46, -39
HWB
312, 34%, 32%
Pantone
Rhodamine Red C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.