Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
AE579A
RGB
174, 87, 154
HSL
314, 35%, 51%
HSB
314, 50%, 68%
CMYK
0, 50, 11, 32
LAB
50, 43, -20
LCH
50, 47, 335
OKLCH
0.58, 0.14, 337
XYZ
27, 18, 33
LUV
50, 46, -37
HWB
314, 34%, 32%
Pantone
Rhodamine Red C
Harmonies
Shades & tints
Similar named colors
Royal Purple
#7851A9
Amethyst
#9966CC
Orchid
#DA70D6
Purple
#800080
Eggplant
#614051
Cerise
#DE3163
Deep Pink
#FF1493
Browse every named purple on shades of purple, or all families on colors.