Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
AE57DC
RGB
174, 87, 220
HSL
279, 66%, 60%
HSB
279, 60%, 86%
CMYK
21, 60, 0, 14
LAB
52, 52, -54
LCH
52, 75, 314
OKLCH
0.62, 0.20, 312
XYZ
34, 21, 70
LUV
52, 30, -89
HWB
279, 34%, 14%
Pantone
Rhodamine Red C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.