Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
AE58CC
RGB
174, 88, 204
HSL
284, 53%, 57%
HSB
284, 57%, 80%
CMYK
15, 57, 0, 20
LAB
52, 49, -46
LCH
52, 67, 317
OKLCH
0.61, 0.19, 317
XYZ
32, 20, 59
LUV
52, 33, -76
HWB
284, 35%, 20%
Pantone
Rhodamine Red C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.