Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
AE5AFF
RGB
174, 90, 255
HSL
271, 100%, 68%
HSB
271, 65%, 100%
CMYK
32, 65, 0, 0
LAB
55, 57, -70
LCH
55, 90, 309
OKLCH
0.65, 0.24, 304
XYZ
39, 24, 97
LUV
55, 22, -113
HWB
271, 35%, 0%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.