Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
AE5DE0
RGB
174, 93, 224
HSL
277, 68%, 62%
HSB
277, 58%, 88%
CMYK
22, 58, 0, 12
LAB
54, 50, -54
LCH
54, 74, 313
OKLCH
0.63, 0.20, 310
XYZ
35, 22, 73
LUV
54, 28, -89
HWB
277, 36%, 12%
Pantone
Rhodamine Red C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.