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Ochre

#AE7328

A balanced, moderate ochre — sophisticated balance of hue and saturation that conveys composure and subtle refinement, well-suited to modern, minimalist design.

Psychology

Yellow is the most luminous color the eye perceives, making it both attention-grabbing and tiring at high saturation. Cognitively it's linked to clarity, optimism, and idea-generation.

Meaning

Sunlight, gold, caution, and intellect all live here. In some Asian traditions yellow signifies imperial power; in Western coding it's the universal hazard color.

Applications

Excellent for highlights, badges, and small accents against dark backgrounds. Soft buttery yellows work well as page backgrounds; high-chroma yellow needs dark ink for legibility.

Conversion

HEX
AE7328
RGB
174, 115, 40
HSL
34, 63%, 42%
HSB
34, 77%, 68%
CMYK
0, 34, 77, 32
LAB
54, 19, 49
LCH
54, 53, 69
OKLCH
0.60, 0.11, 68
XYZ
24, 21, 5
LUV
54, 48, 47
HWB
34, 16%, 32%
Pantone
7503 C

Harmonies

Analogous
Complementary
Split Complementary
Triadic
Tetradic
Square

Shades & tints

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Browse every named brown on shades of brown, or all families on colors.