Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
AE77DF
RGB
174, 119, 223
HSL
272, 62%, 67%
HSB
272, 47%, 87%
CMYK
22, 47, 0, 13
LAB
59, 37, -45
LCH
59, 58, 309
OKLCH
0.67, 0.16, 307
XYZ
37, 28, 73
LUV
59, 20, -76
HWB
272, 47%, 13%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.