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Ochre

#AE781B

A balanced, moderate ochre — sophisticated balance of hue and saturation that conveys composure and subtle refinement, well-suited to modern, minimalist design.

Psychology

Yellow is the most luminous color the eye perceives, making it both attention-grabbing and tiring at high saturation. Cognitively it's linked to clarity, optimism, and idea-generation.

Meaning

Sunlight, gold, caution, and intellect all live here. In some Asian traditions yellow signifies imperial power; in Western coding it's the universal hazard color.

Applications

Excellent for highlights, badges, and small accents against dark backgrounds. Soft buttery yellows work well as page backgrounds; high-chroma yellow needs dark ink for legibility.

Conversion

HEX
AE781B
RGB
174, 120, 27
HSL
38, 73%, 39%
HSB
38, 84%, 68%
CMYK
0, 31, 84, 32
LAB
55, 16, 55
LCH
55, 57, 73
OKLCH
0.61, 0.12, 75
XYZ
24, 23, 4
LUV
55, 45, 52
HWB
38, 11%, 32%
Pantone
7503 C

Harmonies

Analogous
Complementary
Split Complementary
Triadic
Tetradic
Square

Shades & tints

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Browse every named brown on shades of brown, or all families on colors.