Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
AE7DC4
RGB
174, 125, 196
HSL
281, 38%, 63%
HSB
281, 36%, 77%
CMYK
11, 36, 0, 23
LAB
59, 29, -30
LCH
59, 42, 314
OKLCH
0.66, 0.12, 315
XYZ
35, 28, 56
LUV
59, 21, -50
HWB
281, 49%, 23%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.