Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
AEA4E4
RGB
174, 164, 228
HSL
249, 54%, 77%
HSB
249, 28%, 89%
CMYK
24, 28, 0, 11
LAB
70, 14, -31
LCH
70, 34, 294
OKLCH
0.75, 0.09, 291
XYZ
45, 41, 79
LUV
70, 1, -51
HWB
249, 64%, 11%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.