Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
AEAACC
RGB
174, 170, 204
HSL
247, 25%, 73%
HSB
247, 17%, 80%
CMYK
15, 17, 0, 20
LAB
71, 7, -17
LCH
71, 18, 291
OKLCH
0.75, 0.05, 291
XYZ
43, 42, 63
LUV
71, 0, -27
HWB
247, 67%, 20%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.