Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
AEB343
RGB
174, 179, 67
HSL
63, 46%, 48%
HSB
63, 63%, 70%
CMYK
3, 0, 63, 30
LAB
71, -13, 54
LCH
71, 56, 103
OKLCH
0.74, 0.13, 112
XYZ
35, 42, 12
LUV
71, 1, 66
HWB
63, 26%, 30%
Pantone
377 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.